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Working for the world’s biggest food processing and packaging company required the help of our environment and sustainability experts to understand and work in close liaison with both the client’s corporate communications and environment teams.
Becoming familiar with best practice case studies around the world through interviews with key staff enabled production of superlative quality written content that was in line with the company’s environmental messaging. This helped amplify the company’s commitments regarding forestry, CO2 footprint, energy and waste. It led to published articles in influential titles such as Asia Food Journal; Environment Industry News, Food & Processing. It also helped to facilitate media pick up of the imaginative global consumer campaign - The Pack That Grows Back.
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