Founded in 2005, Strip is the UK’s ‘original and best’ chain of waxing, laser and apparel boutiques, much loved by A-listers for its superlative service and emphasis on luxury.
Our activity helped raise awareness of the Strip brand as ‘more than just waxing’ and generated an even wider celebrity following via our activities. These included securing valuable coverage in a plethora of media titles: national newspapers - The Daily Mail, The Sunday Mirror, Stella Magazine (The Sunday Telegraph), Fabulous (The Sun), The Daily Express - and in the fashion, beauty & luxury titles, including GQ, Mr Porter, NetDoctor, Glamour, The Gentleman's Journal, RED Magazine, Reveal, Your Fitness, Healthy Magazine, FRUK, Pause. We also secured coveage in key London titles including METRO, ES Magazine, Absolutely Magazines, Sloane!, The City and The Resident.
Curious PR also launched Strip’s fifth London salon on Upper Street, Islington, with a head-turning, feline themed event attended by key members of the media. Our team also provided PR support to launch Strip’s medical laser rejuvenation offering, and to launch its move into athleisure-wear to the fashion and fitness media. With the help of our events expert, we had a lot of fun designing and hosting the full 'pamper your puss' experience, complete with mocktails, cocktails and a surprise appearance from several preening, feline performers...
The purrfect way to start the evening - and draw rather a lot of attention outside on the red carpet!