Smith & Nephew
Our team started working Smith & Nephew, the multinational medical equipment manufacturer, in the early 2010s. Work has included PR projects for the company's Orthopaedic division as well as its Woundcare division.
On the orthopaedic side, this involved communicating a wide range of key messages about the company's Verilast, Anthem and Genesis II knee systems, as well as news concerning new moves in terms of corporate strategy.
Our work for Smith & Nephew's Advanced Wound Management division required us to communicate high quality, compelling clinical trial results. These included the benefits of using its PICO negative pressure device in terms of infection reduction and surgical scar quality. Our MD, an experienced documentaries and news producer, worked closely with the S&N team to direct filmed interviews with world-renowned USA-based + European plastic surgeons who have significant experience with the medical devices in question.