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Working for a global leader in skincare for over 100 years involved devising a long-term PR strategy for the brand that was to be in-keeping with client objectives and existing focuses for rolling out across all platforms in the UK. Other work included writing of blogs for the NIVEA website.
In line with the ‘Feel Closer’ tagline, this involved writing a 30-page report on ‘Closeness’ using input from academics (professors of sociology) plus our broad background research, and using our insights into psychology and sociology from wider reading.
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