NIVEA

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Working for a global leader in skincare for over 100 years involved devising a long-term PR strategy for the brand that was to be in-keeping with client objectives and existing focuses for rolling out across all platforms in the UK. Other work included writing of blogs for the NIVEA website.

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In line with the ‘Feel Closer’ tagline, this involved writing a 30-page report on ‘Closeness’ using input from academics (professors of sociology) plus our broad background research, and using our insights into psychology and sociology from wider reading.