GENEU

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Our work was focused towards the launch of this ‘world first’ technology: DNA beauty analysis and bespoke anti-ageing skincare, based on a 45 minute ‘lab on a chip’ saliva DNA test developed by Regius Professor Christofer Toumazou at Imperial College London. 

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Our team produced film of the technology prototype in action, as well as the clinical trials at Imperial. We produced broadcast-quality interviews with the scientists involved, and captured outstanding testimonials from users. In addition, we wrote copy for the brand’s forthcoming website, including a Q&A section whereby we distilled highly complex genetic and skin ageing science into clear, concise messages which can be understood by a lay audience, some of whom may not speak English as a first language.