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Our work was focused towards the launch of this ‘world first’ technology: DNA beauty analysis and bespoke anti-ageing skincare, based on a 45 minute ‘lab on a chip’ saliva DNA test developed by Regius Professor Christofer Toumazou at Imperial College London.
Our team produced film of the technology prototype in action, as well as the clinical trials at Imperial. We produced broadcast-quality interviews with the scientists involved, and captured outstanding testimonials from users. In addition, we wrote copy for the brand’s forthcoming website, including a Q&A section whereby we distilled highly complex genetic and skin ageing science into clear, concise messages which can be understood by a lay audience, some of whom may not speak English as a first language.
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