FIM Services Ltd.
Curious PR was briefed with communicating the benefits of investing in timber by FIM, the UK’s largest provider of forestry investment management. Our brief was to secure coverage about this unusual asset class in key national media titles at an important time for the business.
Our PR strategy involved use of engaging press materials that set into context the benefits of this investing in forestry - an environmentally-sustainable asset class. This led to coverage in Financial Times Pensions Expert – plus invitations for FIM’s spokespeople to appear on the BBC Radio 4 ‘Today’ programme, BBC News and BBC World.