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This spring, we announced that Colosseum Dental – the nation’s 3rd largest chain of dentists – was under new ownership, with new branding by Workroom, plus clinic upgrades underway at all 80 of its practices in England. With Brexit high on the media agenda, and a serious nationwide shortage of dentists, we explained the benefits of being the UK’s only pan-European group: what this means for patients and dental professionals alike.
Our communications workshop and subsequent interviews with key team members enabled us to engage with all employees on the change, and armed us with deep insights. This in turn enabled us to produce highly contextualised media materials – press releases, Q&A documents and infographics – and we secured coverage in the UK’s leading dentistry trade press, including The Dentist, Dentistry and The Probe as well as an in-depth article in the influential title, Health Business International.
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