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As the clinic ‘chain of choice’ for aesthetic treatments in the UK, we were charged with ensuring that consumers and the media knew about the brand’s excellent clinical standards, and also about its great reputation amongst cosmetic surgeons in aesthetic medicine.
We used interviews with key spokespeople as the basis of our communications tools, which was understood to be all-important following widespread media coverage of negative incidents and issues with less reputable, less trusted practices and practitioners.
Other projects included planning national media events (clinic launches, new treatment options) and promoting the group’s ongoing collaboration with Cancer Research via the 'R UV Ugly' campaign which involved celebrities and a national roadshow to drive awareness of the dangers of sunbed use.
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