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Our team was responsible for managing social media content and activation platforms for Lizi's - a wholesome and delicious brand, which prides itself on having spearheaded awareness of the benefits of Low GI diets.
It was important to help convey key messages about the company - its ethos as well as its products. Also, to navigate concepts which arose in the food and diet lexicon, such as ‘clean eating’ as a responsible and ethical food producer.
Our beautiful content and hard work overall succeeded in growing the brand’s ambassadors, as well as its instagram following and engagement, in particular.
The Curious PR team remains a big fan of all varieties of these yummy granola products, but also of a revolutionary brand and company founded by thought leaders Dr Mick Shaw and his wife, Lizi, herself.
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